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About Velara

Big enough to matter, small enough to care. Velara Surgical is an independent medical device company in Sydney, working with ENT, CMF and colorectal surgeons and the teams around them.

Why Velara exists

Plenty of devices that would change how a procedure is done never make it into Australian hospitals. The large distributors carry thousands of products and can’t give a niche device the time it takes to change practice. The smaller brands with the interesting devices have no one on the ground. So the device sits in a catalogue, and the patient gets the older option.

Velara was started to close that gap: a short list of products, each one chosen because it moves a procedure out of theatre or takes a step out of it, brought in by people who train the team and stay in the room for the first cases.

The test every product has to pass

Hospitals are short of theatre time, not short of patients. A device earns its place with Velara if it lets a procedure move out of theatre and into the rooms, or if it removes a step from the procedure that stays. Single-use where it removes a reprocessing step. Capital placed on site so a department can start with consumables. The patient has less to go through and the hospital gets its list back.

The team

Rhys Beard

Rhys Beard

Founder

Ten years selling and then leading sales teams in hospitals, across ENT capital equipment, gynaecology and wound closure. Runs the training, is in the room for the cases, and answers the phone.

“If something goes wrong at 7am on a list, you call us and we answer.”

What working with Velara is like

  • Training happens with the team that will use the device, before it is used on a patient.
  • The people who ran the training are the people in the room for the cases that follow.
  • Quotes, orders, trials and questions go to the same small team. There is no queue and no ticket number.

Buying from Velara

Velara sells direct to hospitals, day surgeries and practices. Quotes, orders and invoices come from one place.

NSW Health facilities can buy direct from a small business under the SME policy in PD2024_044 for purchases under $250,000, on one quote, even where a whole-of-government contract exists. Velara has a one-page summary of the policy for procurement teams. Ask for it.